Oct 30-31, 2012 LOS ANGELES, CA
Program Co-Chairs
Michael Newman
Paul Riismandel
Northwestern University
Eric Hards
Lockheed Martin
Erica Schroeder
Patty Perkins
Wells Fargo
Larry Bouthillier
Harvard University
George Levar
Come Learn About:
  • Enterprise YouTube vs. Managed Video System
  • Live Video Production: Tips and Tricks and Tricks
  • Developing a Mobile Device Strategy
  • Student-Generated Video on Campus
  • Creating an Internal CDN to Support Video Deployments
  • The Business Case for Video in the Enterprise
  • Enterprise Media Platform
  • Shootout Developing a Learning Management System
  • Video in the Electronic Portfolio
  • Strategies for Preparing Your Video for Tablets and Mobile Devices
  • Video Platform Deployment in Higher Education
  • Webcasting Tips and Tricks From the Enterprise

Erica Schroeder
Director, Enterprise Video

Erica Schroeder is the Director of Marketing for Cisco Business Video, responsible for global marketing for Cisco's market-leading portfolio of video endpoints, infrastructure and medianet architecture. This includes the Cisco Digital Media System, Cisco TelePresence, Flip Prosumer, Media Transformation and others. Until recently, Ms. Schroeder ran worldwide marketing for Cisco TelePresence and led marketing for the acquisition of Tandberg. Erica has led the global launch of several other emerging video technologies for Cisco, including the Digital Media System.

Previously, Ms. Schroeder ran Cisco's product and technology marketing operations, oversaw strategic communications, and ran public and analyst relations for Cisco's service provider group. Ms. Schroeder draws on years of experience as the West Coast Bureau Chief, and a columnist and editor for PC Week, covering networking, telecommunications, digital media and video, enterprise applications and data center technologies and is a frequent speaker about business video technologies and collaboration. Ms. Schroeder holds a B.A.
from Duke University.